The Role of Social Media Networking Sites in Supporting the Capabilities of Saudi University Students


Social Networks
Capacity Support
Cultural Awareness
Social Interaction
Saudi Universities

How to Cite

Alshohaib, K. (2022) “The Role of Social Media Networking Sites in Supporting the Capabilities of Saudi University Students”, International Journal of Business Ethics and Governance, 5(1), pp. 105-134. doi: 10.51325/ijbeg.v5i1.101.


The study aims to clarify the role of social networking sites in supporting the capabilities of Saudi university students through increasing cultural awareness and social interaction among them, determining the justifications for Saudi university students to use social networking sites (Facebook, Twitter, Instagram), and determining the degree of impact of social networks on interaction. The questionnaire method was used to collect data, and the sample size was determined by equitable distribution to a sample of 450 individuals, with 418 valid models obtained for analysis. The study reached several results. There is a positive and strong impact of social networking sites on increasing the capabilities of students in the universities under study by increasing cultural awareness and social interaction. Social media allows community issues to be raised for discussions such as educational, health, and other issues, and their effects on individuals, groups, and societies vary between negative and positive. The study recommended the necessity of continuous improvement of networks, computers, and software to improve working conditions in the universities under study. The study recommended raising the efficiency of the university’s infrastructure by modernizing laboratories, servers, websites, and educational platforms while providing training programs using social media as a means of receiving information in addition to raising the speed and capacity of the Internet.


Ajibade, S., Shamsuddin, S. M., & Ahmad, N. B. Hj. (2017, 17-18 May). Analysis of Social Interaction of University Students on Social Networking Site. Asia International Multidisciplinary Conference. Universiti Teknologi Malaysia. /317180585. Retrieved [22/1/2022]

Abdulnoor, H. (2018). The role of social media sites in promoting health awareness among youth. Journal of Legal and Social Sciences, 3 (4), 68-76. (in Arabic)

Abu Aisha, F. (2014) Digital Media. Jordan: House of Osama for printing and publishing. (in Arabic)

Alajez, F. A., & Assaf, M. A. (2009), The role of recreational education in spreading cultural awareness among secondary school students from the perspective of physical education teachers in Gaza Governorate and ways to develop it. Journal of Islamic University, 17 (1), 421-452. (in Arabic)

Al-Daboubi, A. F. (2014). The Impact of Social Networking Sites on Applied Science University Students. International Journal of Humanities and Social Science, 4 (10), 251-267.

Aldanani, A. (2009). Fields of University media research. Alexandria: The Modern University office. (in Arabic)

Aldbesi, A. A., & Altahat, Z. Y. (2013). The role of social media channels in forming the public opinion for Jordanian university students. Journal of Human and Social Sciences Studies, 40 (1), 66-81. (in Arabic)

Alhamami, H. M. (2021). The role of social media channels in raising awareness for citizens about health initiatives. The scientific Journal of the Faculty of Arts, 10 (3), 187-214. (in Arabic)

Alqaari, M. A. (2020). Theoretical approaches to digital media studies: A critical case study. Journal of Communication Sciences, 5 (1), 1-44. (in Arabic)

Alqam, R. K. A. (2018). The new media and its role in shaping the University youth culture in Sudan. [Unpublished Ph.D. Thesis]. University of Sudan for Science and Technology. (in Arabic)

Alshamaila, M., Awdah, A., Mahmoud, E., & Kafi, M. Y. (2015). The new digital media. Jordan: Dar Al-Issan Al-Alami for Publishing and Distribution. (in Arabic)

Alsherbeni, G. H., & Abdulsalam, W. H. (2014). The educational role of social networking sites in bringing about social change from the viewpoint of students of King Khalid University. Journal of College of Education, 57 (1), 11-67. (in Arabic)

Ansari, J. A., & Khan, N. A. (2020). Exploring the role of social media in collaborative learning the new domain of learning. Smart Learning Environments, 7 (9), 1-16.

Bin Bakhmah, R. (2015). Social media networks and the formation of political awareness: A theoretical approach. Journal of Roua for Cognitive and Cultural Studies, 1 (1), 227-252. (in Arabic)

Bosbat, A., & Lowayrah, E. (2020). The role of new media in developing cultural awareness among university youth. [Unpublished Master’s thesis] University of Mohamad Alsaeaq bin Yahya. (in Arabic)

Botros, M. A. (2021). The role of mobile phones in digital learning for Egyptian University students during the corona pandemic. The Scientific Journal for Public Relations and Advertising Research, 77 (1), 449-499. (in Arabic)

Elkaseh, A. M., Wong, K. W., & Fung, C. C. (2016). Perceived ease of use and perceived usefulness of social media for e-learning in Libyan higher education: A structural equation modeling analysis. International Journal of Information and Education Technology, 6 (3), 192-199.

Hurt, N. E., Moss, G. S., Bradley, C. L., Larson, L. R. Lovelace, M., Prevost, L. B., Riley, N.; Domizi, D., & Camus, M. S. (2012). The" Facebook" Effect: College Students' Perceptions of Online Discussions in the Age of Social Networking. International Journal for the Scholarship of Teaching and Learning, 6 (2), 1-24.

Khan, M. N., Ashraf, M. A., Seinen, D., Khan, K. U., & Laar, R. A. (2021). Social Media for Knowledge Acquisition and Dissemination: The Impact of the COVID-19 Pandemic on Collaborative Learning Driven Social Media Adoption. Front Psychol.

Mayo, F., and Hamdawi, O. (2016) The role of social interaction in shaping the collective identity of the university student: A case study on first-year students of the master’s major in sociology. [Published Master’s thesis]. University of Qasedi Merbah. (in Arabic)

Rodina, O., Gladkova, L., & Selivanova, O. (2019, 25 October). University students’ social interaction type specifics in the learning process. The international scientific-practical conference, current issues of linguistics and didactics: the interdisciplinary approach in humanities and social sciences. Retrieved [22-1-2022].

Roose, T. M. (2022). Chinese international students’ social interaction and use of cultural resources in online discussions in an ESL classroom. Journal of English for Academic Purposes, 56 (3), 92-101.

Saeed, S. F. (2021). Social interaction and its relationship to academic achievement among German University students: A case study. Journal of German University, 8 (2), 143-165. (in Arabic)

Saheb, T. R. (2018). Social interaction among students of the College of Education, University of Al-Qadisiyah. [Unpublished BA thesis]. University of Al-Qadisiyah. (in Arabic)

Sarraj, H., Bene, K., Li, J., & Burley, H. (2015). Raising Cultural Awareness of Fifth-Grade Students through Multicultural Education: An Action Research Study. Multicultural Education, 22 (2), 39-45. Retrieved [22-1-2022].

Saudi Arabia. Ministry of Education. (2022). Statistics of higher education. Retrieved [2/2/2022]. (in Arabic)

Sulimani, L. (2018) Social media networking sites between the dialectic of self-actualization and the formation of social awareness: A case study. Journal of Eshamat for Research and Studies, 3 (1), 22-41. (in Arabic)

Wang, G. (2018). On the Strategies of Enhancing Students’ Cultural Awareness in College English Teaching Canadian Center of Science and Education. English Language Teaching, 11 (12), 116-120.

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Copyright (c) 2022 Array


Download data is not yet available.